SIPcom - Channel Centric IP
Channel Partners - Commercial Case

For all Channel Partners, there is an opportunity to either improve margins, by replacing traditional phone system sales with SIPcom hosted solutions, or to break in to this area of the telecoms market by offering a Hosted IP Telephony solution from SIPcom, without the need to set up a PABX vendor relationships and train sales staff and installation engineers on each type of system. The SIPcom Hosted IP Telephony solution also allows Channel Partners to pitch for business that would traditionally have been targeted only by large vendors and/or distributors, as the system is easy to demonstrate, configure and support, when compared to a large PABX installation, across multiple sites.

SIPcom allows Channel Partners to vary end user pricing and consequently maximize their margin. Resale partners can viably achieve margins of 50% on recurring monthly service charges, often over contracts with extended terms of up to 60 months.
SIPcom is a new, vibrant and differentiated from other PABX solutions, so it can refresh Channel Partner’s sales approach and gain that all important meeting, based on having something really new and different to discuss with your client or prospect. The product is visually compelling, when seen in use and will enable Channel Partners to significantly grow their margins year on year, as well as locking in their more volatile revenue streams, such as call traffic.

When your end user customers select a SIPcom solution, they become more than an anonymous CLI and/or a Wholesale Line Rental customer on your database. This allows the Channel Partner to target
incremental value added sales of products and services, for example call recording. The end result is
improved ARPU (Average Revenue per User) for the Channel Partner.